Friday, November 29, 2019
An Overview of Sanctuary Cities
An Overview of Sanctuary Cities While the term has no specific legal definition, a ââ¬Å"sanctuary cityâ⬠in the United States is a city or county in which undocumented immigrants are protected from deportation or prosecution for violations of U.S. federal immigration laws. In both a legal and practical sense, ââ¬Å"sanctuary cityâ⬠is a rather vague and informal term. It can, for example, indicate that the city has actually enacted laws that restrict what their police and other employees are allowed to do during encounters with undocumented immigrants. On the other hand, the term has also been applied to cities like Houston, Texas, which calls itself a ââ¬Å"welcoming cityâ⬠to undocumented immigrants but have no specific laws regarding enforcement of federal immigration laws.à In an example of a statesââ¬â¢ rights conflict arising from the U.S. system of federalism, sanctuary cities refuse to use any local funds or police resources to enforce the national governmentââ¬â¢s immigration laws. Police or other municipal employees in sanctuary cities are not allowed to ask a person about their immigration, naturalization, or citizenship status for any reason. In addition, sanctuary city policies forbid police and other city employees from notifying federal immigration enforcement officers of the presence of undocumented immigrants living in or passing through the community. Due to its limited resources and the scope of the immigration enforcement job, the U.S. Immigration and Customs Enforcement Agency (ICE) must rely on local police to help enforce federal immigration laws. However, federal law does not require local police to locate and detain undocumented immigrants just because ICE requests they do so. Sanctuary city policies and practices may be established by local laws, ordinances or resolutions, or simply by practice or custom. In September 2015, the U.S. Immigration and Customs Enforcement Agency estimated that about 300 jurisdictionss of large U.S. cities with sanctuary laws or practices include San Francisco, New York City, Los Angeles, San Diego, Chicago, Houston, Dallas, Boston, Detroit, Seattle, and Miami. U.S. ââ¬Å"sanctuary citiesâ⬠should not be confused with ââ¬Å"cities of sanctuaryâ⬠in the United Kingdom and Ireland that apply local policies of welcoming and encouraging the presence of refugees, asylum seekers, and others seeking safety from political or religious persecution inà their countries of origin. Brief History of Sanctuary Cities The concept of sanctuary cities is far from new. The Old Testamentââ¬â¢s Book of Numbers speaks of six cities in which persons who had committed murder or manslaughter were allowed to claim asylum. From 600 CE until 1621 C.E., all churches in England were allowed to grant sanctuary to criminals and some cities were designated as criminal and political sanctuaries by Royal charter.à In the United States, cities and counties began adopting immigrant sanctuary policies in the late 1970s. In 1979, the Los Angeles police department adopted an internal policy known as ââ¬Å"Special Order 40,â⬠which stated, Officers shall not initiate police action with the objective of discovering the alien status of a person. Officers shall not arrest nor book persons for violation of title 8, section 1325 of the United States Immigration code (Illegal Entry).â⬠Political and Legislative Actions on Sanctuary Cities As the number of sanctuary cities grew over the next two decades, both the federal and state governments began taking legislative actions to require full enforcement of federal immigration laws.à On September 30, 1996, President Bill Clinton signed the Illegal Immigration Reform and Immigrant Responsibility Act of 1996 addressing the relationship between the federal government and local governments. The law focuses on illegal immigration reform and includes some of the toughest measures ever taken against illegal immigration. Aspects considered in the law include border enforcement, penalties for alien smuggling and document fraud, deportation and exclusion proceedings, employer sanctions, welfare provisions, and changes to existing refugee and asylum procedures. In addition, the law prohibits cities from banning municipal workers for reporting persons immigration status to federal authorities. A section of the Illegal Immigration Reform and Immigrant Responsibility Act of 1996 allows local police agencies to obtain training in theà enforcement of federal immigration laws. However, it fails to provide state and local law enforcement agencies with any general powers for immigration enforcement. Some States Oppose Sanctuary Cities Even in some states housing sanctuary or sanctuary-like cities and counties, legislatures and governors have taken steps to ban them.In May 2009, Georgiaââ¬â¢s Governor Sonny Perdue signed state Senate Bill 269, a law prohibiting Georgia cities and counties from adopting sanctuary city policies. In June 2009, Tennesseeââ¬â¢s Governor Phil Bredesen signed state Senate Bill 1310 banning local governments from enacting sanctuary city ordinances or policies. In June 2011, Texas Governor Rick Perry called a special session of the state legislature to consider state Senate Bill 9, a proposed law banning sanctuary cities. While public hearings on the bill were held before the Texas Senateââ¬â¢s Transportation and Homeland Security Committee, it was never considered by the full Texas legislature. In January 2017, Texas Governor Greg Abbott threatened to oust any local officials who promoted sanctuary city laws or policies. ââ¬Å"We are working on laws that will ... ban sanctuary cities [and] remove from office any officer-holder who promotes sanctuary cities,â⬠stated Gov. Abbott. President Trump Takes Action On January 25, 2017 U.S. President Donald Trump signed an executive order titled ââ¬Å"Enhancing Public Safety in the Interior of the United States,â⬠which, in part, directed the Secretary of Homeland Security and Attorney General to withhold funding in the form of federal grants from sanctuary jurisdictions that refuse to comply with federal immigration law. Specifically, Section 8 (a) of the executive order states, ââ¬Å"In furtherance of this policy, the Attorney General and the Secretary, in their discretion and to the extent consistent with law, shall ensure that jurisdictions that willfully refuse to comply with 8 U.S.C. 1373 (sanctuary jurisdictions) are not eligible to receive Federal grants, except as deemed necessary for law enforcement purposes by the Attorney General or the Secretary.â⬠In addition, the order directed the Department of Homeland Security to begin issuing weekly public reports that include ââ¬Å"a comprehensive list of criminal actions committed by aliens and any jurisdiction that ignored or otherwise failed to honor any detainers with respect to such aliens.â⬠Sanctuary Jurisdictions Dig In Sanctuary jurisdictions wasted no time in reacting to President Trumpââ¬â¢s action. In his State of the State address, Californiaââ¬â¢s Governor Jerry Brown vowed to defy President Trumpââ¬â¢s action. ââ¬Å"I recognize that under the Constitution, federal law is supreme and that Washington determines immigration policy,â⬠stated Gov. Brown. ââ¬Å"But as a state, we can and have had a role to play â⬠¦ And let me be clear: we will defend everybody - every man, woman, and child - who has come here for a better life and has contributed to the well-being of our state.â⬠Chicago Mayor Rahm Emanuel has pledged $1 million in city funds to create a legal defense fund for immigrants threatened with prosecution due to President Trumpââ¬â¢s order. ââ¬Å"Chicago has in the past been a sanctuary city. ... It always will be a sanctuary city,â⬠said the mayor. On January 27, 2017, Salt Lake City Mayor Ben McAdams stated he would refuse to enforce President Trumpââ¬â¢s order. ââ¬Å"There has been fear and uncertainty among our refugee population the last few days,â⬠McAdams said. ââ¬Å"We want to reassure them that we love them and their presence is an important part of our identity. Their presence makes us better, stronger and richer.â⬠In Tragic 2015 Shooting, Sanctuary Cities Stir Debate The tragic July 1, 2015 shooting death of Kate Steinle thrust sanctuary city laws into the center of controversy. While visiting San Franciscoââ¬â¢s Pier 14, the 32-year old Steinle was killed by a single bullet fired from a pistol admittedly held at the time by Jose Ines Garcia Zarate, an undocumented immigrant. Garcia Zarate, a citizen of Mexico, had been deported several times and had been convicted for illegal re-entry into the United States. Days before the shooting, he had been released from a San Francisco jail after a minor drug charge against him was dismissed. Although U.S. immigration officials had issued an order that police detain him, Garcia Zarate was released him under San Franciscoââ¬â¢s sanctuary city laws. The uproar over sanctuary cities grew on December 1, 2017, when a jury acquitted Garcia Zarate of charges of first-degree murder, second-degree murder, manslaughter, finding him guilty only of illegally possessing a fire arm. In his trial, Garcia Zarate claimed he had just found the gun and that the shooting of Steinle had been an accident. In acquitting him, the jury found reasonable doubt in Garcia Zarateââ¬â¢s accidental shooting claim, and under the Constitutionââ¬â¢s guarantee of ââ¬Å"due process of law,â⬠guarantee, his criminal record, history of prior convictions, and immigration status were not allowed to be presented as evidence against him.à Critics of permissive immigration laws reacted to the case by complaining that sanctuary city laws too often allow dangerous, criminal illegal immigrants to remain on the streets.
Monday, November 25, 2019
Bring and Take
Bring and Take Bring and Take Bring and Take By Jacquelyn Landis Writers tend to get confused about when to use bring and take. Many think that the two words can be used interchangeably, but they do have two distinctly different uses. Which one you use depends entirely on your perspective for the action. Bring indicates action coming toward the speaker; take means action taken away from the speaker. So from your perspective, your kids will bring their homework to you to check, and then theyââ¬â¢ll take it to school tomorrow. From your kidsââ¬â¢ perspective, theyââ¬â¢ll take their homework to you and then bring it with them when they go to school tomorrow. The trick is to think about your location. Something coming your way is brought to you. Something going away is taken from you. It can get confusing occasionally, and when it does you have to depend on the surrounding context to help you determine the point of reference. Check out these examples: Be sure to bring a jacket with you in case it gets cold. Be sure to take a jacket with you in case it gets cold. Both can be correct. In the former example, the meaning is to carry the jacket with you to where you are going. Itââ¬â¢s likely that this would be something the person youââ¬â¢re joining would say to you. In the latter example, the meaning is to take it away from your starting point. It sounds a lot like something Mom would say as youââ¬â¢re running out of the house. To simplify the concept even more, think of it like this: you bring things here and take them there. Itââ¬â¢s not an infallible method, but it works most of the time. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:7 Types of Narrative ConflictIs There a Reason ââ¬Å"the Reason Whyâ⬠Is Considered Wrong?How to Style Legislative Terms
Thursday, November 21, 2019
Pepsi Research Paper Example | Topics and Well Written Essays - 4000 words
Pepsi - Research Paper Example This consolidation gave PepsiCo immediate control in excess of 80% of its packaging system. Presently the organization can consolidate sound snacks with their solid beverages and procure the profits (Ryder, 2013). 6 Pepsi has and global Market vicinity, generating and viable Diversification Analysis. The following step is to be mindful of the budgetary changes that face shoppers, which put weight on our organization when attempting to offer our items. With this being an element in our marketing and offering we will keep on putting resources into creating and developing markets, universally. PepsiCo has stretched the organization into offering its items universally and now offers its items in excess of 200 nations. 6 Furthermore Lastly PepsiCo concentrates on making keeping client connections by giving the individuals what they need. PepsiCoââ¬â¢s prosperity relies on upon the way the organization responds to purchaser pattern. With the pattern of customers arriving at for healthier choices, PepsiCo keeps on growing their Good-For-You portfolio. Concentrating on Consumer patterns, giving the individuals what they are searching for (Ryder, 2013). 6 PepsiCo offers the worldââ¬â¢s largest portfolio of food and beverage brands. PepsiCo has eighteen different products and they are operating in different countries across the world. PepsiCo serves their customers with a range of products starting from cold beverages to tasty treats which can deliver enjoyment as well as nutrition at an affordable price. For this reason, in recent times, they have incorporated organic products in their products which do not contain artificial additives and preservatives. The marketing plan of PepsiCo is analyzed from the background analysis of the company, where the background serves as a basis for analyzing the internal and external environment of the
Wednesday, November 20, 2019
Nucor Uses an Integrated Approach to Employee Motivation Essay
Nucor Uses an Integrated Approach to Employee Motivation - Essay Example Nucorââ¬â¢s HRD program is consistent with Maslow in providing a fixed, though comparatively lower level, of regular pay, just enough for the worker to meet his basic sustenance. But at Nucor higher pay must be justified by higher productivity, which in effect pertains to the workersââ¬â¢ esteem needs through pride in their workmanship. By linking good workmanship with performance bonuses, Nucor is able motivate its workers to be rewarded not only financially but with a feeling of pride in their work. Alderferââ¬â¢s ERG Theory builds on Maslowââ¬â¢s Theory but groups the needs into a simpler hierarchy of Existence, Relatedness and Growth needs. But Alderfer differs from Maslow in that the ERG hierarchy need not be satisfied one level before the other, that is, a lower motivator does not need to be satisfied before higher motivators take over. In Nucor, this was evident in the situation in Hickman, where company electricians, without any order from supervisors, took the initiative to respond to an emergency including defraying traveling expenses from their own pockets and working 20-hour shifts to repair the damage. The case study states that this was done without any extra remuneration nor any kind of financial incentive. This is indicative of the ERG theory, since the workers fulfilled their relatedness and growth needs (i.e., pride in their company and commitment to their job) even above and beyond additional pay that would have meant to fulfilling existence needs. On the other hand, McClellandââ¬â¢s acquired-needs theory (also three advances the proposition that an individualsââ¬â¢ specific needs are acquired over time and are shaped by life experiences. The needs are classified as either achievement (nAch), affiliation (nAff) or power (nPow), and that a personââ¬â¢s motivation and effectiveness on the job are influences by these three needs. All three of these needs are present in Nucorââ¬â¢s system,
Monday, November 18, 2019
A literature review on electromagnetic transponders in prostate cancer
A on electromagnetic transponders in prostate cancer treatment - Literature review Example The present research particularly involved reviewing a number of recent publications including journals, books, articles, magazines and databases related to the use of electromagnetic transponders in cancer treatment. Electromagnetic Transponder is an emerging high tech system that is increasingly being used to track the movement of prostate glands particularly during external beam radiation therapy. The technique particularly involves implanting three tiny electromagnetic transponders into a patientââ¬â¢s prostate gland in order to enhance the delivery of post- prostatectomy radiation therapy by providing real time tracking required to ensure accurate treatment of prostate cancer through radiation therapy (Kindblom et al., 2009). According to many experts, the technique is particularly preferred for the post-surgical radiation therapy for prostate cancer because it significantly allows for enhanced localization of the specific targeted area thereby allowing for the delivery of maximum radiation dose while at the same time minimizing the exposure of the patients surrounding non-targeted normal tissues to radiation (Foster, Pistenmaa and Solberg, 2012, p.2924). The present literature paper particularly focused on a comprehensive review of relevant recent publications such as journals, books, articles, magazines, databases and other professional manuscripts related to the theory, practice and use of electromagnetic transponders in cancer treatment. Finally, the findings of the literature review were then analyzed and clustered based on the key major themes namely the oncologic and functional outcomes of electromagnetic transponders, placement of electromagnetic transponders in prostate cancer treatment as well as the challenges related to the use of electromagnetic transponders in the prostate cancer treatment. For the last 15 years, development of electromagnetic
Saturday, November 16, 2019
Introduction on the effects of obsessive compulsive disorder
Introduction on the effects of obsessive compulsive disorder Obsessive-compulsive disorder (OCD), is an anxiety disorder that traps people in endless cycles of repetitive thoughts and behaviors. A person with OCD is plagued with recurring and distressing thoughts and fears that they spend hours distressing over (obsessions) that they cannot control. The anxiety produced from these thoughts lead to urgent need to perform rituals on a continuous basis (compulsions). The compulsive rituals are performed trying to attempt of preventing the obsessive thoughts and make them go away. The ritual might make the anxiety go away for a time, the person then must perform the ritual again when the obsessive thoughts return. Sometimes this cycle can take hours in a persons day that will interfere with normal daily activities. A person most often know their obsessions and compulsions are unrealistic, they cannot stop from doing them (Webmd, n.d,.). The purpose of this project is to provide a comprehensive five part project on obsessive-compulsive disorder. Part I describing the disorder, how it became a psychological disorder. OCD is classified as an anxiety disorder in the DSM-IV and the ways it has been studied. Part II Neurotransmitters that are linked to OCD; then the medications that are prescribed to a person with OCD. Will give information on how genetics contribute to OCD and the part of the brain that is affected. Part III the little known environmental influences that causes a person to be acceptable for OCD. Genetics play more to this disorder than the environment. Part IV Explain the best medical treatment and most effective treatment in helping a person overcome OCD. Then will present a treatment plan for Maria. Part V will explain the best psychological model that best applies in treating OCD and the new treatments that are developed and how Maria can have a productive life without obsessive-compulsive disorder. Maria who is a 38 year old woman, who lives in Pittsburgh, married and has four children. She was raised in a strict catholic family and continues to be devoted to her believes. Maria sometimes worries if she is devoted enough and over whether she is performing the rituals perfectly where she began doing rituals that takes up hours and hours of her day. Wit with anxiety she become more obsessed with staying clean and holly where she became more extreme in washing and cleaning, so she will feel clean and pure. Maria personal habits throughout her life include:, keeping her house clean, tidy, and free from clutter, brushing her teeth three or times a day, and wash her hands six to eight times a day, until two years ago she became more obsessed with cleanliness and religious rituals where she spent six to eight hours washing her hands, and cleaning her house that is already cleaned Her relationship with her husband and children are alienated, she refuses to allow them to touch or hug he r and insists they wash their hands all the time. The DSM-IV code for Obsessive-Compulsive Disorder is 300.03. OCD is considered as an anxiety disorder. The diagnostic criteria are either obsessions or compulsions. Obsessions are recurring and persistent thoughts, impulses, or images that are intrusive that are not only excessive worries. A person with OCD tries or attempts to restrain or not pay attention to these thoughts and recognizes that it is only in their mind. Compulsions on the other hand are repetitive behaviors. Obsessions and repetition are intended for a person with OCD to prevent or reduce their stress or a frightful situation or event. The person recognizes their obsessions or compulsions are excessive and unnecessary and unreasonable. These behaviors take up a persons time and interfere with a persons daily normal functions (APA, 2002). Obsessive thoughts can include: * Persistent fear of harming others or self. * Concern with being contaminated with germs that is unreasonable * Intrusive religious, violent or sexual thoughts. * Need to things perfect and is excessive in doing so. Compulsions included: * Checking doors, stoves, water faucets, and lights. * Making lists over and over again. * Rearranging or realigning things. * Collecting or hoarding objects that are useless, such as, outdated newspaper, plastic utensils, or food. * Doing actions a certain amount of time. * Rereading or rewriting unnecessarily * Repeating phrases * Excessive washing that takes up hours of each day. (List taken from Rais, 2008 article titles Obsessive Compulsive Disorder). The things Maria did that are considered typical signs of OCD were spending six to eight hours cleaning her hands so she would feel clean, performing religious rituals that occupied hours of her day, cleaning an already clean house for hours a day, and avoiding coming in contact with her husband and children (case study 1, Kaplan university). Understanding the symptoms and history of OCD is important in determining why Maria had OCD in order to help her. First we will look at the biological reasons then the environmental reasons that would contribute to someone having obsessive-compulsive disorder. II Genetic There are several biological aspects of OCD. There are neurotransmitters that are linked to it, genetic contributors to this disorder, and different brain abnormalities that influence this disorder. Neurotransmitters transmit chemical impulses from neurons to neurons. Each neurotransmitter has various functions and different names (Durand, Barlow, 2007). Serotonin is of the neurotransmitters that influence our behavior. Serotonin is a chemical that takes one messages from one neuron to another (Dryden-Edwards, 2005). When serotonin are too low a person does things they normally would not do and tend to overreact doing impulsive actions. A person with low levels of serotonin are more quick to do abnormal behaviors. Serotonin is not found to cause the problem (Durand, Barlow, 2007). The brain looks normal in a person who has OCD. It has been found in the brain of a person with OCD, that there is more activity in the frontal lobe of the cerebral cortex, there are increased activity in other parts of the frontal area and the thalamus. A person with OCD is considered to have a faulty brain circuit, because of the low levels of serotonin (Durand, Barlow, 2007). When the cerebral cortex are under active a person has a hard time controlling their OCD behaviors and actions (Dryden-Edwards, 2005). There has been a twin study on monozygotic twins to find if genetic and environment had an effect on OCD. Data was collected on the family structure, health of the family, lifestyle of the family, if there were any complications at the babies birth, events that happened in their life, and other environment factors in their life. The results were more twins (both of them) had OCD behaviors later in life if they had parents that were anxious and depressed. This article concludes that genetics played a more role in OCD then the environment. The author suggested that more studies would need to be conducted to determine the exact nature between Genetics and the environment factors of OCD (Cath, Van Grootheest, Sillemsen,Van Oppen, Boomsma, 2008). Dr. James Kennedy, a Neurogeneticist, said a role in a person developing OCD if they have a relative that is affected with this disorder. In his article he said that the DNA (5HT1 D Beta) receptor gene is passed to their offspring (Mundo, Richter, Zar, Sam, McBride, Macciardi, Kennedy, 2002). Durand, Barlow state that genes play a role in certain abnormalities, the environmental causes need to be triggered in order to activate a disorder such as OCD (2007). After getting an understanding the research that has been done on the biological aspect of OCD, Researchers researched and noticed a strong correlation that genetics play a big role in a person developing OCD, but no factual evidence. Researchers have investigated and determine that an environmental factor influences a person having OCD. we can turn to what environment plays on someone have this disorder. III In the fourth century OCD was considered to be melancholia which is a Greek word that means black bile, if a persons OCD behaviors lasted a long time. In England in the seventeenth century, religious melancholy was established as part of an OCD disorder and derived from overzealous devotion to God (Allison, 2008). In 1907 Freud stated OCD resembled religious rituals. Rituals are done over and over to get rid of guilt. Religion was the universal obsessional neurosis (Yossifova, Loewenthal, 1999. p. 145). Freud also believed that obsessive-compulsive behaviors are caused by conflicts unconsciously in the mind that manifested in OCD illness. A person struggles between the desire and the actions of their conscious and their unconscious mind. They are urge to complete the actions of their unconscious mind, to get temporary relief from their high intense anxiety. Their conscious mind knows it is ridiculous and bizarre it is to continue to do these actions (Allison, 2008). In Marias mind s he felt she wasnt religious enough, where to get relief from her anxiety she would devote more hours than a normal religious person would to perform religious rituals hours each day. In Marias case she grew-up as a strict Catholic, which she continued through her life. She worried that she didnt measure up to the expectations to be considered pure or holy. This could have been the reason she had great amounts of guilt that caused her to do her religious obsessions and cleaning compulsions. Durand and Barlow (2007) state that in every psychological disorder, both genetics and environment have to be considered. Both are needed to activate OCD. Research supports that genetics play a major role in OCD, but need more research on the environmental factors to support Durand and Barlow theory. The diathesis -stress model is the best way to explain that situations in the environment along with the biological system will influence OCD behaviors. There are behaviors that are inherited which a person is vulnerable to, which can be activated under stress or an environmental situation (Durand, Barlow, 2007). As mentioned before, Maria was predisposed to OCD and it was activated from the environment by the petunias at the funeral. Once the genetic and environment influences are understood they can determine the best treatment In Marias case her mom showed strong OCD tendencies with the her many superstitions (genes). Seeing petunias at a funeral (environment) triggered the start of Marias obsessive compulsive behaviors. Maria had a genetic vulnerability for OCD; the environment was a factor in the onset of her illness. Environment factors that came from a horrible divorce or from traumatic events of sexual abuse (Grisham, Anderson, Sachdev, 2008). Religious factors play an enormous environmental influence that is correlated as a risk factor of having OCD (Higgins, 1992). Researchers found more often the causes of this disorder, is religious factors, the reason for this is a person feel they lack in their faith and feared they havent prayed enough or hard enough; their behaviors were sinful; or got contaminated from thought that were impure and sinful. Guilt thrives from these thoughts where they pray over and over again, repeatedly confessing to purge the fear that they are Doomed to hell (Higgins, 1992). Maria was apprehensive about her dedication and that she did not measure up to her religious expectations to be considered pure and holy. This could have influence her to have so much guilt which in turn caused her to do have religious obsessions. IV February 19, 2009, the Food and Drug Administration (FDA) approved deep brain stimulation (DBS) therapy for those who suffer with OCD and other treatments have failed. To qualify for this procedure a person has to have had at least three SRIs that have failed. This device has been an on going study in four Catholic Universities since 1998 (Bates, 2009). The DBS is surgically implanted in the brain. It delivers electrical impulses to different areas of the fiber bundle in the front of the brain. It is programmed by a clinician and is based on an individuals needs (Bates, 2009). This device is not exempt from side effects, One that has been know is cerebral hemorrhage and brain infections, non life threaten have ever been reported. Studies had shown that this device has made great improvement in peoples life and some has even returned back to work (De Noon, 2009). A study that was conducted were quasi-experiments designs, which is where researchers manipulate the independent variable (the variable they manipulate) while measuring the dependent variable (what is being measured) Durand, Barlow, 2007). They observed the relationship between the different medications that were used to treat OCD to see if OCD behavior improved and which psychologically treatment made the most improvement. For example, in the article Brain Changes Quickly Following Intensive Behavioral Therapy for OCD, the author concludes there is a strong correlation between the increased brain activity and improvement in OCD symptoms (Douglas, 2008). Therapy and medications are helpful to help people with obsessive compulsive disorders. One known therapy that works for OCD is behavioral exposure. This works by having the person face objects, situations, places, and thoughts that the person fears and avoids. A person needs to be exposed repeatedly to the fearful things in order for it to work. Rituals are prevented by not allowing the person to perform their compulsions (Dell Osso, Altamura, Mundo, Marazziti, Hollander, 2007). Medications that seem to work for OCD people are antidepressants, those that are serotonin reuptake inhibitors (SRIs). The six that are commonly used are fluvoxamine (Luvox), fluoxetine (Prozac), sertraline (Zoloft), paroxetine (paxil), citalopram (celexa), and clomipramine (anafranil). Studies that have been conducted concluded that Anafranil has been the most useful in treating OCD. Serotonin reuptake inhibitors work by slowing the reuptake of serotonin and postponing how it is affects the synapse. This serotonin increase produces changes in the receptors in nerve membranes (Korn,2001). With each of these medications come possible side effects, which do not cause any permanent damage. The most common side affects are sleepiness, dry mouth, and nausea. Anafranil has a few harsher side effects such as, heart racing, difficulty in concentrating, slower thinking ability, and weight gain. Anafranil (Korn,2001). Treatment for OCD In peer reviewed article, Cognitive behavior therapy and medications in the treatment of obsessive compulsive disorder, the researchers studied to determine what treatment would best help a person suffering from this disorder. In their research they wanted to determine if cognitive behavior therapy (CBT) would be the best therapy, or Cognitive behavior therapy and medication, or just medication, or just a sugar pill known as a placebo. They concluded that CBT plus medication had the greatest outcomes. It was interesting the study showed no noticeable difference among those that took medication and those that took placebo, but when the person added therapy with the medication they made major improvement. Medications that seemed to work the best were those that are serotonin reuptake inhibitors (SRI), Serotonin reuptake inhibitors showed more improvement in their moods to where they could finally work on their OCD behaviors. Combining CBT and medication has been known to be effective i n treating OCD (OConnor, Aardema, Robillard, Pelissier, Todorov, 2006). Another therapy that is known to be beneficial and make significant changes in their brain activity after four weeks is an intensive cognitive behavior therapy program. This program consisted of a 90-minute individual therapy session, and four hours of homework five days a week. The PET scans showed changes in normalized regional glucose metabolism and bilateral decreases in normalized thalamic metabolism. The PET scores also showed an increase in a persons right dorsal anterior anterior cingulated cortex activity along with improvement in their OCD symptoms (Douglas, 2008). Durand Barlow (2006) stated that the most common psychosocial treatment that is used to treat a person with OCD is exposure and ritual prevention (ERP). This is where a person is exposed to a threaten situations they fear or think are invasive. For example, if a person has a fear that their hands being contaminated, the therapist will encourage the client touch the object they fear and ride it through to the end without washing their hands, such as door knobs (Durand, Barlow 2007). When it comes to insurance companies or other third party reimbursement such as Medicaid fast outcome are important. They expect therapists to provide written documentation to justify the treatment and expected length of the clients treatment (Hill, Beamish, 2007). Purposed treatment for Maria Maria treatment plan would consist of cognitive behavior therapy (CBT), medication and family counseling. I think Maria will need spiritual counseling, first because of her religious Catholic background that has put a lot on her; she does not feel she can live up to those expectations where she spends many hours a day performing rituals in order to feel clean and pure. I would start by having her talk to her priest to get an understanding that she is clean, God accepts her, and she does not have to pray hours a day in order to feel accepted and considered clean. I feel spiritual counseling is needed first because if she can feel accepted by God she can begin working on the other OCD behaviors. It would be supportive for Maria to start on some medication to help decrease her anxiety when she begins cognitive behavior therapy. A plan for therapy would be then to begin with cognitive therapy to change Marias old thinking patterns concerning fears of contamination, plus to find different ways to handle stress and change her intense fears (Owens, 2009). The counselor would have Maria touch thing that she fears are contaminated and not be allowed to wash her hand afterwards. She will need to find ways to cope with her anxiety and stress when she has to reframe from washing her hands. Maria would be put on a plan that only lets her brush her teeth a few times day and limited to how many times she can clean and straighten her house, eventually she would have to skip a day in cleaning her house. Maria need realize nothing bad will happen if she doesnt have a clean house. Maria will also be restricted to the total of spiritual rituals she could do. It would be important to still be involved in her faith, but needs to limit the amount the time on spiritual rituals such as praying. The goal would be to change the t otal number of hours she spends in praying down to five minutes no more than two times a day. Family therapy would be, not to allow Maria to place huge demands on her children and husband to stay clean by not giving into her by taking a shower when they come home and not washing their hands every time she demands. Marias family will have the opportunity to express how they feel and doubt her love because she does not touch or get near them so she understands how her disorder affects them. It would be good to have a doctor explain OCD to her family. I would give Maria assignments each week to help Maria begin to be comfortable touching and hugging her children and husband. How this will be done is after leaning relaxation techniques she will be advised to do the weekly assignments in a relaxed state. On week one she will touch each family member on the shoulder and if it is fearful to do deep breathing techniques, then on weeks to come get her to comfortable hug her children without the need to shower. By going to family therapy will help change the dynamics in Marias family. In conclusion, there has been research done that suggest that genetics is the main factor in developing OCD. More research needs to be conducted on the environmental reasons a person has obsessive compulsive disorder to sustain that the combination of genetic and environmental factors a person end up having psychological disorders. Through accepting the biological and environmental factors of this disorder, specialists can comprehend the reasons of Obsessive Compulsive Disorder to better provide better therapeutic treatment so that it might be minimized in the future. I fully believe that Maria can change through hard work if she has spiritual and family counseling along with cognitive behavioral therapy and medication to overcome her compulsive behaviors that have taken many years of her life and rejoin her family in a healthy relationship. After, learning what researches believe the best treatment are and discussion a treatment plan I think will help Maria, we will discover the dif ferent therapeutic theories and new medication that are being devised. I will determine the final outcome of Marias disorder by applying these techniques. V To determine which psychological model that would best help a person with obsessive compulsive disorder it is important to understand the basic concept of each. Psychoanalysis is a verbal therapy to help a person receive freedom from their emotional pain. This model accepts the view of Freuds that the unconscious motives are created from some sexual motive (Fine, 2007). Cognitive model suggested that our thoughts influences behavior. This therapy was pioneered by Albert Ellis in 1950 and workes to get people to change their attitudes. This therapy is known as talk therapy and focuses on thoughts and emotions that lead to behaviors (Schonbeck, 2005). Psychodynamics model uses expressive or supportive methods to treat a disorder. Expressive attempts to relieve symptoms through understanding their thought and feelings that possible they might not be aware of. Expressive is that adults problems are created in childhood where they dont have the maturity at that point to make appropriate choices because how they coped to their problems as a child stopped working as an adult. This therapy teaches the person to learn new ways to solve problems to relieve stress and cope in more appropriate ways (Fine, 2007). Behavior therapy model deals with changing and eliminating behaviors that are troublesome. This therapy was pioneered by Joseph Wolpe which includes assertiveness training, operant conditioning, and desensitization (Schonbeck, 2005) Wolpe reported great success with the stigmatic desensitization for those with phobias (Durand, Barlow, 2001). Humanistic Psychology emphasizes a person to control their mental health. It suggests that environment factors influence a persons behaviors. It removes the stigma that people think therapy is and allows the individual to determine their own care on mental health (Wagner, 2009), it is a person-centered therapy ,where the therapist is passive in the clients care and tries to avoid interpretations (Durand Barlow, 2001). I would choose a combination of the cognitive and behavioral models in order to treat OCD. The rationale for this is research has shown cognitive behavioral therapy (CBT) to be the most effective method to the treatment of this disorder. The cognitive model works on the thought processes, and the behavioral model works in changing undesirable behaviors (Schonbeck, 2005). The newest medication that has been approved for OCD is Luvox CR in January 2007. Luvox CR is an extended release from of Luvox SSRI. People are paying more attention to this method of having more beneficial outcomes (Jeffery, 2008). Now we know and understand the different treatments and medication in helping a person with OCD, I believe there is a strong possibility that Maria can overcome her OCD behaviors that she has. If Maria wants it and puts her whole heart into her treatment plan, she can have a bright fulfilling future. Once a person is able to get their OCD under control and is able to cope with the environment influences (stressors) in their life they may or may not need to continue medication. A person can be free from the problems of OCD and live a normal life. Maria can have this; it will be hard work but worth the price she has to pay to be free of this disorder that has held her hostage for so many years.
Wednesday, November 13, 2019
The Legitimacy of Electronic Scholarly Publishing Essay -- Argumentati
The Legitimacy of Electronic Scholarly Publishing At most institutions of higher learning in the United States and worldwide the emphasis is placed on the depth and breadth of the institution's research, at least as far as the institution's reputation and renown are concerned. An institution that does not produce much scholarly research in the form of conference activity or publication activity will not carry the same high regard as an institution which is much more involved in conference participation and publication. Sometimes individual state institutions are regarded as having powerful personas if they have established and maintained their university presses, but other universities do not have the funding nor the personnel to attempt such an endeavor and must seek other venues for touting their scholarly accomplishments. While most scholarly publishing is in the traditional print medium, a growing number of scholarly publications are finding new offices in the new technology, either in the form of e-books or online scholarly journals. With the advent of the Internet and the World Wide Web, traditional print publications are having to decide if they want to ride the "information superhighway" or simply lag behind in a horse-drawn carriage. Some traditional mediaââ¬âtelevision, radio, newspapers, and magazinesââ¬âhave tested the waters by providing online access to some of their features. Similarly, some scholarly journals, convinced that a foray into electronic publication does not mean lower revenues nor higher costs, have also decided to continue their traditional publication while including access to selectively chosen features. The American Journal of Physiologyââ¬âHeart and Circulatory Physiol... ...text Journal.â⬠Serials Review. 22.1(Spring 1998): 1-19. MasterFILE Premier. Ebscohost. Galileo. http://www.galileo.usg.edu Sweeney, Aldrin E. "E-Scholarship and Electronic Publishing in the Twenty-First Century: Implications for the Academic Community." Education Media International. 38.1 (March 2001): 25-38. Academic Search Premier. Ebscohost. Galileo. http://galileo.usg.edu Tomlins, Christopher L. ââ¬Å"The Wave of the Present: The Printed Scholarly Journal on the Edge of the Internet.â⬠Journal of Scholarly Publishing. 29.3(April 1998): 133-150. Academic Search Premier. Ebscohost. Galileo. http://galileo.usg.edu Wills, Mathew, and Wills, Gordon. "The Ins and the Outs of Electronic Publishing." Journal of Business and Industrial Marketing. 11.1 (1996): 90-104. MasterFILE Premier. Ebscohost. Galileo. <http://galileo.usg.edu>
Monday, November 11, 2019
Enzyme Lab
Purpose and BackgroundThe purpose of this lab is to explain how enzymes act as catalysts for biological reactions in different temperatures. This lab relates to enzymes, proteins, and substrates; that we learned in class. The union of the enzyme and the substrate is called the enzyme-substrate complex. The make-up of an enzyme is proteins and made up of chains and amino acids.Enzymes are considered to be organic catalysts, they speed up chemical reactions that might otherwise take too long to occur and be of use in the body. They also allow reactions to occur in regions of the body that are unfavorable because of the level of pH or the lack of heat. HypothesisA reused and ground enzyme will have the greatest reactions compared to the other types of enzymes. Materials 1. Avocado 2.Petri Dish 3.Hydrogen Peroxide 4.Vinegar 5.Vinegar SubstrateProcedure1.Place a small piece of cooked avocado/avocado/soaked avocado in a Petri dish. 2.Place 10 drops of hydrogen peroxide/vinegar substrate on the avocado 3.Observe for enzyme activity by looking for bubbles4.Rate the amount of oxygen bubbles produced on a scale of 1-5 5.Record your data in the chartDataConclusionAfter placing 10 drops of hydrogen peroxide and vinegar substrate in the different forms of avocado, the results were interesting. The ground and reused enzyme had the most evident reactions. It also shows me that enzymes can be reused, because of the reaction rating. Enzymes can be affected by temperatures because the regular enzyme reaction is low. Also enzymes arenââ¬â¢t affected by pH because it had a low reaction. Enzymes are specific because different types of enzymes work for different substrates.DiscussionMy hypothesis was supported and proved in the lab. I predicted that the ground and reused enzyme would have the greatest reaction rating, and they did. Evidence that occurred in the lab would be the hydrogen peroxide and vinegar substrate dropped onto the different forms of enzymes. I donââ¬â¢t thi nk any improvements can be made, the lab was straight forward and proved what needed to be known
Saturday, November 9, 2019
Andes - The Worlds Longest Mountain Chain
Andes - The World's Longest Mountain Chain The Andes are a chain of mountains that extends 4,300 miles along the west coast of South America and bisects seven countries- Venezuela, Columbia, Ecuador, Peru, Bolivia, Chile, and Argentina. The Andes are the longest chain of mountains in the world and include many of the highest peaks in the Western Hemisphere. Although the Andes is a long mountain chain, they are also narrow. Along their length, the east-to-west breadth of the Andes varies between about 120 and 430 miles wide. The climate throughout the Andes is highly variable and depends on latitude, altitude, topography, precipitation patterns, and proximity to the ocean. The Andes are divided into three regions- the northern Andes, the central Andes, and the southern Andes. Within each region, there is much variation in climate and habitats. The northern Andes of Venezuela and Colombia are warm and wet and include habitats such as tropical forests and cloud forests. The central Andes- which extend through Ecuador, Peru, and Bolivia- experience more seasonal variation than the northern Andes and habitats in this region fluctuate between a dry season and a wet season. The southern Andes of Chile and Argentina are divided into two distinct zones- the Dry Andes and the Wet Andes. There are about 3,700 species of animals that live in the Andes including 600 species of mammals, 1,700 species of birds, 600 species of reptiles, and 400 species of fishes, and more than 200 species of amphibians. Key Characteristics The following are the key characteristics of the Andes: longest mountain chain in the worldincludes the Atacama desert, the driest desert in the worldincludes the Andean Plateau, the second-highest plateau in the worldlocated on the Pacific Ring of Fireincludes of the highest active volcano in the world, Ojos del Salado, which lies on the border of Argentina and Chilesupports a number of rare and endangered species including short-tailed chinchillas, Andean flamingos, Andean condors, spectacled bears, Junin rails, and Titicaca water frogs Animals of the Andes Some of the animals that inhabit the Andes include: Alapca (Vicugna pacos) - The alpaca is a domesticated species of even-toed hoofed mammal that belongs to the camel family. Alpacas are native to South American. They are kept in herds in the high altitude plateaus in Peru, Bolivia, Ecuador, and northern Chile. Alpacas are grazers that feed on hay and grasses.Andean condor (Vultur gryphus) - The Andean condor is found throughout the Andes, although it is far less common in the mountain ranges of Venezuela and Columbia. Andean Condors inhabit grasslands and alpine habitats up to 16,000 feet. It prefers open habitats where it can locate carrion as it soars above.Short-tailed chinchilla (Chinchilla chinchilla) - The short-tailed chinchilla is one of just two species of chinchillas alive today, the other being the long-tailed chinchilla. Short-tailed chinchillas are an endangered species of rodent that once inhabited areas of the central and southern Andes. The species was heavily exploited for its fur and as a result their numbers declin ed drastically. Short-tailed chinchillas are currently classified as critically endangered on the IUCN RedList. Andean mountain cat (Leopardus jacobita) - The Andean mountain cat is a small cat that inhabits high montane regions of the central Andes. The Andean mountain cat is rare, with less than 2,500 individuals remaining in the wild.Titicaca water frog (Telmatobius culeus) - The Titicaca water frog is a critically endangered frog that is endemic to Lake Titicaca. Titicaca water frogs were once common but have declined due to hunting, pollution, and predationà by trout that have been introduced to the lake.Andean goose (Chloephaga melanoptera) - The Andean goose is a large sheldgoose with black and white plumage, a pink bill, and orange legs and feet. The Andean goose inhabits elevations of the Andes above 9,800 feet in Peru, Bolivia, Argentina, and Chile.Spectacled bear (Tremarctos ornatus) - The spectacled bear is South Americas only native species of bear. It inhabits forested areas of the Andes mountain range including Venezuela, Colombia, Ecuador, Bolivia, and Peru. Spectacled bears have black fur, keen eyesight, and distinctive golden-colored rings of fur framing their eyes.
Wednesday, November 6, 2019
Free Essays on Analysis Of ââ¬ÅWhat The Sokal Hoax Ought To Teach Usââ¬Â
The analysis by Paul Boghossian is about the contradictions in an article submitted by a theoretical physicist, Alan Sokal. This author first had to discover the meaning of ââ¬Å"postmodern relativism.â⬠According to Professor Richard Evans of Cambridge University: ââ¬Å"postmodernism is a convenient label covering a wide variety of positions, not a unitary body of theory, and recognizes that some of these positions are mutually contradictory or antagonisticâ⬠(In Defense of History: Reply to Critics).â⬠This was my starting point in trying to understand and comprehend what Mr. Boghossian was trying to interpret. In the writerââ¬â¢s opinion, Mr. Boghossian is concerned with the knowledge base of the editors that approved and submitted the article by Mr. Sokal for publication. Another concern is the submission and subsequent admission by Mr. Sokal that his essay was merely a ââ¬Å"farrago of solecisms, howlers, and non-sequitursâ⬠so as to look good and flatter the ideological preconceptions of the editors of Social Text.â⬠Are scholars willing to publish an essay to which they havenââ¬â¢t a clue as to what the author is trying to present? Mr. Boghossianââ¬â¢s main concern: How does this affect the ethics of academia? Boghossianââ¬â¢s epistemological concerns regarding relativism are as old as science itself. The challenge from post modernity, however, is more fundamental, because it challenges not only what science does, but what science is (Broks, p 77). Boghossian is trying to expose the disruption and instability, and loss of absolutes of earlier periods by referencing the possibility of a new ââ¬Å"liberatory mathematicsâ⬠that is inadequate and not based on the absolute framework of the Zermelo-Fraenkel framework of mathematics that is taught to all school age children. Is it possible that 2+2 may someday equal 5? In the writerââ¬â¢s opinion, Boghossian is trying to bring the public back into the realm of science and ââ¬Å"critical thinkingâ⬠... Free Essays on Analysis Of ââ¬Å"What The Sokal Hoax Ought To Teach Usâ⬠Free Essays on Analysis Of ââ¬Å"What The Sokal Hoax Ought To Teach Usâ⬠The analysis by Paul Boghossian is about the contradictions in an article submitted by a theoretical physicist, Alan Sokal. This author first had to discover the meaning of ââ¬Å"postmodern relativism.â⬠According to Professor Richard Evans of Cambridge University: ââ¬Å"postmodernism is a convenient label covering a wide variety of positions, not a unitary body of theory, and recognizes that some of these positions are mutually contradictory or antagonisticâ⬠(In Defense of History: Reply to Critics).â⬠This was my starting point in trying to understand and comprehend what Mr. Boghossian was trying to interpret. In the writerââ¬â¢s opinion, Mr. Boghossian is concerned with the knowledge base of the editors that approved and submitted the article by Mr. Sokal for publication. Another concern is the submission and subsequent admission by Mr. Sokal that his essay was merely a ââ¬Å"farrago of solecisms, howlers, and non-sequitursâ⬠so as to look good and flatter the ideological preconceptions of the editors of Social Text.â⬠Are scholars willing to publish an essay to which they havenââ¬â¢t a clue as to what the author is trying to present? Mr. Boghossianââ¬â¢s main concern: How does this affect the ethics of academia? Boghossianââ¬â¢s epistemological concerns regarding relativism are as old as science itself. The challenge from post modernity, however, is more fundamental, because it challenges not only what science does, but what science is (Broks, p 77). Boghossian is trying to expose the disruption and instability, and loss of absolutes of earlier periods by referencing the possibility of a new ââ¬Å"liberatory mathematicsâ⬠that is inadequate and not based on the absolute framework of the Zermelo-Fraenkel framework of mathematics that is taught to all school age children. Is it possible that 2+2 may someday equal 5? In the writerââ¬â¢s opinion, Boghossian is trying to bring the public back into the realm of science and ââ¬Å"critical thinkingâ⬠...
Monday, November 4, 2019
Clip Analysis Assignment Example | Topics and Well Written Essays - 750 words
Clip Analysis - Assignment Example Looking at the clip at first the viewer sees a slowing down truck in a place surrounded by hills. In the front seats of the trucks are two men. The sky is clear blue and the place looks quiet with no signs of any other people living there. The truck comes to a standstill and the one driving first comes out and then followed by the other leaving the doors ajar. The second man the returns back to his seat and starts perusing for something at the front side windscreen he then seats patiently listening to some music as he shakes his head along to the music (youKU.com, 2012). The song seems to be a love song judging by the words. One of the people finally shout that they have seen and heard the train and behind the truck emerges other people who join the two men in running towards where they have seen the train. The train however passes on at a very fast speed and despite the groupââ¬â¢s efforts to try to reach it their efforts prove futile. We see the group of people reaching the trai n tracks and even though they wave frantically for the trainman to stop the train, it does not stop. The group is left there heaving and panting for breathe due to the fast running (youKU.com, 2012). What interests me most about the clip is the view in which the location of the film is setup. The cool and quiet atmosphere is most striking mainly because we are used to the noisy surrounding of the city. The way the group of people seems to be together is also fascinating. Many large groups of people are usually not decided in what they want. or they are always at loggerheads with each other. Therefore, it is interesting to the way this group patiently waits for the train. Viewing the film one can deduce that the main theme is about getting on the train and freedom. The subjects in this film seem to be tired and weary of the life they are living and thus they want to take the train and get to somewhere far, where they can start their life over. This is why they are in a large group so that they will comfort each other in their journey to freedom and in search of a better life. When looking at the cinematic techniques used in this clip it is easy to easy that there are quite a few. Starting from the aerial shot whereby either a plane or an individual has taken the shot. There is also deep focus, which comes out when the viewer sees the subjects from extremely near the camera. For instance when we are shown the two men at the front side of the truck and everything that they are doing. There is also the panoramic view shot where the subjects are shown from a far distance. For instance when the group of people are running toward the train and also the train itself; both are shot from an extremely long shot. There is the dollying where subjects are shot as they are on the move. This again in the clip happens when the group of people all runs in the direction of the train and the train itself. These days there are very many people who are coming up with films about different subjects. Some of these directors are extremely good and have been in the business for a long time but others are just amateurs whose sole aim is to make quick money (Prunes and Litch, 2002). Unfortunately, the film industry does not work this way; it needs people who have the passion as well as experience in order for people to appreciate their films (Scotlandscreen.org, 2012). Judging from this film it is good but it could have been done in a much better way especially with the cinematic techniques. The lighting in this clip for instance is extremely poor as the viewer is unable to see clearly the subjectââ¬â¢s faces and even what they are doing. This makes the audience unable to relate to the subjects and the theme of the
Saturday, November 2, 2019
General Questions for Marketing Essay Example | Topics and Well Written Essays - 1500 words
General Questions for Marketing - Essay Example Therefore, a marketing orientation that covers all four directions and the best barometer of success, have been introduced that include product, price, place and promotion. 1. Product (customer solution). Before companies initiate the products in their minds, they should consider if these are desired or needed by their target market. For instance, General Electric is always conversing with their customers with regard to what product they should offer to make certain that the customers would buy their product, or else they will suffer horrible losses. A product perceived by a customer as a unique, different, and much better compared to competitors has a big opportunity to be successful. It is important that customers will get attracted with the features and benefits they can get, and most importantly are the attributes, performance and consistency of the product. The customer is the one who will purchase and use the product; therefore companies should give them priority with regard to what they should be offering. 2. Price (customer cost). The company should also set a specific place or position in the marketplace and in the minds of their target market to be competitive, and one of those, is getting their price right. Today, pricing is not just lay-outing the selling price to the customers because if they find it unjust or not worthy, they might turn down the product. Traditional pricing is not anymore appropriate today wherein customers are becoming price cautious. Therefore, before a company begins to design its product work, they should see to it that their target price range is made available to the general public, and the cost would not be a too much burden to them. For example, JetBlue and Southwest airlines are offering low-cost fares to freight customers in order to compete with legacy airlines, and consequently they have been successful and gain more market share. 3. Place (customer convenience). A quality product offered at a fair price should be dist ributed in a channel that is accessible to the target market. Companies of today are now using high technologies in order to reach their customers at ease. The internet and other software distribution tools are among the new distribution channels used by various companies. For instance, Wal-Mart adopted several systems like RFID (Radio-frequency Identification) and retail link in order to meet customersââ¬â¢ needs and make their product available to them. Customers should be given emphasized by the company in looking for product location because they are the one who will purchase, and their satisfaction matters. 4. Promotion (customer communication). Good promotion means giving the right information to the right person at the right time through advertising, public relation, personal selling, etc. that could help in gaining more customers; just like the sales promotion activities of Dr. Peppers against Mountain Dew and Sprite which are considered to be the companyââ¬â¢s secret to have a solid market share increase. It is a basic fact that if the target market did not know the availability of the product or the information is not enough, then it is expected that they would not purchase the product. On the other hand, if they are aware on the existence of the product as well as its features and benefits, then they are likely to purchase. Promotion is expensive and crucial to the
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